Case Study: Building a Mobile Application for TAPinto

Who TAPinto is: Our client since 2015, TAPinto is a network of franchised news sites, delivering up-to-the-minute, local news to over 100 communities. TAPinto serves over 5,500,000 unique users every month, and continues to grow its audience rapidly.

Reason for an App: Over 60% of TAP’s visitors come to the site on mobile devices. TAP saw a mobile app build as an opportunity to better serve their visitors – removing browser elements and producing a native look and feel, and delivering push notifications for important breaking news and great local deals.    Continue reading “Case Study: Building a Mobile Application for TAPinto”

Web user behaviors are not obvious.

For example, we associate mobile devices with mobility, but 75% of searches on mobile phones are performed while a user is at home. The parameters of responsive web design are always changing, because behaviors are constantly changing, too.

Eye contact

New devices arrive on the market every year, so we must adjust to new sizes and aspect ratios, and the user behaviors these devices will inevitably form. Ensuring your site looks and feels its best across popular screens is paramount to the success of your online business. Focusing on these three C’s can get you there:

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Every second counts.

Page load time is obviously an enormous part of any website’s user experience. A site developer that prioritizes slick functionality, animation, or large images also has to consider what these features are doing to the site’s speed.

You might be surprised to learn just how much of a difference even a couple seconds can make, particularly on our ubiquitous mobile devices. Visiting popular sites that perform well has greatly reduced the patience of the average mobile web user, down to about three seconds.


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Is your website optimized for mobile? (Hint: If you need to pinch and zoom, then no.)

More than ever, people are using their mobile devices to browse, shop, and socialize. Mobile users now expect a site to give them what they want: effortless navigation, unobtrusive design, and the ability to complete tasks with the same rate of success. This desire is changing what it means to be online.

The Net Theory team is at the cutting edge of mobile design. Here’s what we do to build the best possible sites for our clients:

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