Web user behaviors are not obvious.

For example, we associate mobile devices with mobility, but 75% of searches on mobile phones are performed while a user is at home. The parameters of responsive web design are always changing, because behaviors are constantly changing, too.

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New devices arrive on the market every year, so we must adjust to new sizes and aspect ratios, and the user behaviors these devices will inevitably form. Ensuring your site looks and feels its best across popular screens is paramount to the success of your online business. Focusing on these three C’s can get you there:

Consistency – Is your brand recognizable when you switch from desktop to mobile? If you understand your users’ learned actions and behaviors from one screen to another, you’re on your way to building a consistent site.

Continuity – Can your users simply pick up where they left off? Design to optimize the experience within the tasks your users perform. Play to the strengths of a device; avoid its weaknesses.

Creativity – Is there always a simple design solution? Of course not. Take the time to think about how to create a seamless user experience. Then take some risks! Be memorable.

Nearly every web user these days has multiple options. Designing and building a site that exhibits consideration for user behaviors will always go a long way.

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