Caviar Russe is the largest supplier of caviar to the United States. They have a Michelin-starred restaurant on Madison Avenue, and a beautiful new location in Miami. We’ve been helping them sell caviar online since 2010. Earlier this year, Caviar Russe sought to add an extra convenience for their growing number of mobile customers by implementing Apple Pay.
However, their credit card processor Authorize.net did not yet support this integration. So we turned to our new partner, Braintree, a rising company in the ultra-competitive processing world.
Who TAPinto is: Our client since 2015, TAPinto is a network of franchised news sites, delivering up-to-the-minute, local news to over 100 communities. TAPinto serves over 5,500,000 unique users every month, and continues to grow its audience rapidly.
Reason for an App: Over 60% of TAP’s visitors come to the site on mobile devices. TAP saw a mobile app build as an opportunity to better serve their visitors – removing browser elements and producing a native look and feel, and delivering push notifications for important breaking news and great local deals. Continue reading “Case Study: Building a Mobile Application for TAPinto”
Often web design trends seem to fall out as quickly as they’ve arrived. But sometimes, design elements come along that immediately feel timeless. Right now, we’re really liking sites with dynamic animation, a fun interactive element, and intuitive user experience. Check out some of our highlights.
For example, we associate mobile devices with mobility, but 75% of searches on mobile phones are performed while a user is at home. The parameters of responsive web design are always changing, because behaviors are constantly changing, too.
New devices arrive on the market every year, so we must adjust to new sizes and aspect ratios, and the user behaviors these devices will inevitably form. Ensuring your site looks and feels its best across popular screens is paramount to the success of your online business. Focusing on these three C’s can get you there:
Page load time is obviously an enormous part of any website’s user experience. A site developer that prioritizes slick functionality, animation, or large images also has to consider what these features are doing to the site’s speed.
You might be surprised to learn just how much of a difference even a couple seconds can make, particularly on our ubiquitous mobile devices. Visiting popular sites that perform well has greatly reduced the patience of the average mobile web user, down to about three seconds.
Our clients come in all shapes and sizes, and there’s nothing we love more than bringing their particular vision to life on the web. Here are two sites we’ve relaunched this year, featuring modern design updates and custom functionality.
Visitors on your site should feel like friends in your home. Your users want to feel respected, comfortable and secure; in turn, you should be accommodating and trustworthy.
Quick load times, well-organized info, and great functionality in general is undeniably important to the strength of your online business. But these days, a sense of empathy and transparency feels equally as vital: Privacy policies that are easy to understand and don’t feel invasive; inquiries with a clear purpose and mutual benefits.
Have you ever Googled your business without using your business name? Like, if your business is Jane Motorcycles, just searching for motorcycles. Try it out, and in Incognito mode, so your search history isn’t factored in. Is it easy for you to find yourself?
You’ve set up shop online, and your loyal customers have begun interacting with your brand and your products in new and exciting ways. You’re communicative and personable, and your policies are reasonable.
You’re you, online.
So how to explain your lackluster stats? High bail rates, low conversions, and single item transactions are usually the product of a website struggling in one of three categories: Functionality, Design, and UserExperience.