Have you ever Googled your business without using your business name? Like, if your business is Jane Motorcycles, just searching for motorcycles. Try it out, and in Incognito mode, so your search history isn’t factored in. Is it easy for you to find yourself?
You’ve set up shop online, and your loyal customers have begun interacting with your brand and your products in new and exciting ways. You’re communicative and personable, and your policies are reasonable.
You’re you, online.
So how to explain your lackluster stats? High bail rates, low conversions, and single item transactions are usually the product of a website struggling in one of three categories: Functionality, Design, and User Experience.